Creating a successful Christmas range in your houseplant area is more than just adding a few festive touches.

It requires an understanding of your customers, allowing you to curate the right product range and merchandise it effectively.

Here’s how you can build a compelling Christmas range that stands out.

1. Curating Your Christmas Range:

• Plant Varieties: Offer a mix of traditional and contemporary houseplants, such as Poinsettia, Christmas Cacti and Anthurium, to capture a range of customers

• Gifting: Include pre-made gifting lines, E.G: planted arrangements and popular plant-pot combinations

• Price Points: Provide options at different price points to cater to various budgets, from small pick-up purchase lines to premium options.

Poinsettia Collection - Hillier Garden Centre, December 2023

2. Merchandising Your Christmas Range:

• Festive Theming: Use Christmas colours and decorations, alongside other Christmas merchandise, to create a Christmas display for your houseplant offer.

• Product Collections: Group products together to create collections within your range, E.G: Orchid Collection or British-Grown Collection

• Clear Communication: Use clear signage to highlight special offers or new arrivals and ensure pricing and care information are easy to find.

Christmas Orchid Collection - Hillier Garden Centre, December 2023

3. Selling Your Christmas Range:

• Staff Training: Ensure staff are trained to provide advice, including basic care information or gifting suggestions, to customers looking to purchase houseplants.

• Additional Services: Improve your customers experience by offering convenient added value services, E.G. gift wrapping.

Summary

A well-crafted Christmas range in your houseplant category can transform your garden centre at Christmas and by offering a diverse selection of houseplants and gifting options across various price points, you can meet the needs of a wide array of customers. Improving the shoppers experience, with additional services and offering products for all shopper missions, will increase customer loyalty and bring your customers back all year round.

Check out our Christmas collection here.