The festive season transforms garden centres into inspiring shopping destinations, where houseplants become festive showstoppers with stunning displays of Poinsettia and seasonal planters that inspire shoppers and boost sales.

During the Christmas period, impactful merchandising is key to attracting customers and showcasing creative ideas for décor and gifting.

We’ve been visiting garden centres and plant retailers across the UK and wanted to share some of our favourite festive displays with you! 

Aylett Nurseries
As you walk into the store, you’re met with a houseplant display that draws your attention to the products on offer and encourages you to shop houseplants. It also informs customers of additional services available – including gift wrapping and the option to leave your purchase in the houseplant area to avoid your plant getting cold outside.

Within the houseplant area, the most popular plants are given plenty of space to shine, with benches dedicated to different genus. Supporting point of sale materials are displayed with information about the benefits of each plant and the secrets to caring for that plant successfully.

Aylett Nurseries have also included their festive Poinsettia in inspiring visual merchandising displays to create visual interest as you walk through the department.

The Chelsea Gardener
The Poinsettia offer at The Chelsea Gardener has a premium feel with its collection of tonal ceramics and plant varieties. The choice of ceramics featured alongside the Poinsettia make for great add-ons, from rustic gold finishes to eye-catching red reactive glazes, they are subtly festive and have wide appeal.

The varieties of Poinsettia range from the traditional to the more contemporary, with vibrant red, coral-pink and variegated options available. Including a wide range of sizes and colours will attract a mix of customer types and aims to offer something for all shoppers.

Overall, their use of tonal colour and mix of textures across the plants and added value, creates an impactful display that draws customers in.

Van Hage

The visual merchandising at Van Hage is effective at merging the houseplant area with the Christmas store, encouraging customers to shop seasonal houseplants as part of their Christmas purchases. As you arrive at the Christmas store entrance, you’re met with a festive theme that's clear and cohesive, with lush greenery, bold red accents, gold details and warm lighting that creates a captivating festive atmosphere and draws shoppers in. 

The Poinsettias are prominently featured as part of the display and colour blocking has been used for the ultimate visual impact – making it easy for customers to shop.

Summary

The festive season is an opportunity for garden centres to captivate customers and boost sales through creative and impactful merchandising. Christmas displays that feature houseplants, such as Poinsettias, can transform stores into inspiring spaces that demonstrate the versatility of houseplants as home decor.

Engaging displays not only highlight products but also create memorable shopping experiences that keep customers coming back. Whether through premium aesthetics, practical add-ons, or imaginative themes, effective Christmas merchandising combines creativity with strategy to make houseplants a core part of the season’s celebrations

Shop our Christmas collection here.