The orchid, with its stunning blooms and architectural form, has long held a top spot in the hearts of plant enthusiasts. For over 15 years, orchids have been the top-selling plant product.
And now, we are delighted to introduce our new British-grown, peat-free range of Hooped and Cascading Orchids, alongside our evergreen Orchid collection. Perfect for gifting or home decoration, these varieties come with the option of a complementary ceramic pot.
Retail specialists, here's your concise guide to make the most out of selling these mesmerising plants:
Key Selling Points:
- British Grown: Our orchids are cultivated right here in the UK, ensuring top-notch quality and reducing the carbon footprint of transport.
- Peat-Free: Environmentally conscious cultivation ensures our orchids are peat-free, promoting sustainability.
- Top Seller: Orchids have been the number one plant product for over 15 years; they have a proven track record of high sales.
- Versatile Range: The new Hooped and Cascading varieties bring a fresh twist to traditional orchids, appealing to both longtime fans and new enthusiasts.
- Optional Ceramic Pot: Each orchid can come with or without a ceramic pot, catering to different customer preferences and price points.
Orchid Care Tips for Customers:
- Light: Place in a bright location but avoid direct sunlight which can scorch the leaves.
- Watering: Water once a week. Let the water drain thoroughly to avoid root rot.
- Temperature: Orchids prefer temperatures between 15-25°C.
- Humidity: They love humidity. Consider placing a tray of water near the orchid or misting occasionally.
- Feeding: Use a specific orchid fertiliser every 2-4 weeks during the growing season.
- Repotting: Do this every 2-3 years, or when the compost breaks down.
Selling Tips:
- Highlight Uniqueness: Emphasise the distinct shapes of the Hooped and Cascading Orchids, which differentiate them from typical varieties.
- Promote as Gifts: These orchids, especially with the ceramic pot, make for a perfect, ready-to-give present for various occasions.
- Educate Customers: Provide care tips to customers. A well-informed buyer is more likely to make a purchase.
- Display With Accessories: Pair orchids with decorative stones, moss, or other accessories to show customers how they can style them at home.
In-store Display Tips:
- Arrange your orchids at varying heights using tiered stands or shelves, ensuring each plant is easily visible.
- Incorporate a well-lit backdrop and consider using a soft coloured fabric or paper to enhance the orchids' colours. This will not only showcase their beauty but also attract the attention of passing customers.
- Make sure to display that these Orchids are British grown and peat-free using a chalk or display board, enticing your more eco-conscious customer further.