As the days get shorter and the leaves change colour, it’s important to reflect the changing season in your houseplant displays.

This not only keeps your displays relevant and appealing but also caters to the needs and interests of your customers as they prepare for the colder months

Here’s how you can smoothly transition your range for autumn and beyond.

Autumn: Warm Tones and Low-Light Tolerant Plants

Autumn is the season where warm, earthy tones dominate, and the need for low-light tolerant plants becomes crucial as the days grow shorter. This is the perfect time to feature plants that not only thrive in dimmer conditions but also align with the autumn colour palette. While offering care guides and educational point of sale materials can instil confidence in customers and help them to transition their indoor plants to lower light and cooler indoor temperatures.

• Calatheas: With their rich, dark green and burgundy leaves, these plants add a pop of autumn colour.

• Codiaeum: Known for their fiery red, orange, and yellow leaves, these variegated plants bring the vibrant hues of Autumn indoors.

• Epipremnum & Philodendrons: These low light tolerant plants are easy to care for whilst bringing vibrancy during the Winter months.

You can also introduce warm and earthy tones through your ceramic range, which would transition seamlessly through autumn and winter – for example, our Cambridge ceramic is now available in burnt orange and forest green. 

Shop our Cambridge collection here.

Merchandising Tip: Create themed displays featuring autumnal planters in rich, warm tones like terracotta, mustard yellow, and deep burgundy. Use autumn decorations like pinecones, wooden accents, and soft lighting to evoke the cosiness of the season.

Winter: Festive Colours and Seasonal Plants

While the winter season may not bring many flowering plants, you can still offer plenty of options that add seasonal colour to living spaces and bring festive cheer into the home. Customers will be looking for both giftable plants and winter décor staples, so make sure your displays reflect the shift toward festive colours and gifting ideas.

• Poinsettias: The iconic Christmas plant, with its bright red and green foliage, is a must-have for the winter season. Stock a variety of sizes in a range of added value options to ensure there’s something for everyone.

Shop our Poinsettia collection here.

• Cyclamen: These brightly coloured plants are perfect for adding festive pops of red, white and purple to your plant display.

• Rosemary Tree: An alternative to the Christmas tree, this Rosemary plant makes for an interesting addition to your range, drawing customers in with the comforting smell of Christmas.  

Merchandising Tip: Arrange plants by colour and texture to create eye-catching displays. Use seasonal decorations like fairy lights or metallic accents to tie in the winter holidays and make your plant displays stand out as both giftable items and festive home décor.

Festive Gifting

Offering curated, gift-ready products will add value for your customers and bring an opportunity to increase sales through the winter season. Your added value collection should cover a wide range of budgets to ensure you are appealing to all shoppers, from budget friendly, festive flowering to luxury Orchid planters. Featuring products with a more subtle nod to the festive season is a great way to offer products with longevity, they are the perfect gifting option as they will continue to look great even into the new year.

Shop our festive flowering collection here.

Summary

Transitioning your plant range from autumn to winter is all about adapting to the changing seasons, showcasing festive colours, and focusing on low-light tolerant plants. By offering a range of winter-ready plants, festive displays, and giftable items, you can keep your store fresh and appealing through the colder months. With the right merchandising strategies, you can ensure your customers find the perfect plants to brighten their homes and give as gifts this winter.

Check out our Christmas collection here.